Rockabilly Chili Festival

Project Overview: WMSE hosts an annual chili contest known as the Rockabilly Chili Festival. For this project, I was tasked with designing the festival's visual identity, including a poster, billboards, and digital ad banners for my Advertising Design class.

Design Solution: The identity draws inspiration from hot sauce, blending gothic and cowboy aesthetics to create a unique, bold look. This visual approach resonates with the festival's target demographic—men in their late 30s to early 40s—capturing both the rugged and fiery essence of the event.